In December 2013, we gave our key customers and contacts from around the world charity donations in lieu of gifts.
We wanted them to have a say in who would receive the donations, so we selected a number of charities in four global regions: Africa, Australia, Asia Pacific, and IOM & Rest of the World. Our contacts were then asked to vote for a charity in their region. 25 per cent of the fund was allocated to the winner from each region, meaning that CHIVA Africa, WWF, Cure Cancer Australia, and British Red Cross (Philippines Appeal) each received £7,500.
Following the success of the 2013 initiative, we decided to do it all again in 2014, distributing £30,000 equally among Médecins Sans Frontières (Africa), Red Cross Australia (Australia), Change Heroes (Asia Pacific), and Hospice Isle of Man (IOM & Rest of the World).